CASE STUDY
Rethinking the marketing model to drive smarter growth
In early 2020, Connor faced a pivotal moment. Their Marketing Director had moved on, and after a lengthy search, it became clear that finding a direct replacement with the right mix of strategic insight, sector knowledge, and executional experience would be difficult.
But the business still needed marketing leadership – someone who understood their clients, their market, and could drive commercial performance. They didn’t need another hire. They needed a new model.
OUR APPROACH
Rather than appoint a like-for-like successor, Connor engaged us as their outsourced marketing partner. Our founder stepped in as part of the leadership team, providing both strategic direction and hands-on delivery.
We became a fully integrated extension of their team and got to work quickly, focusing on rebuilding the marketing function to deliver better performance, smarter investment, and scalable growth.
Here’s what we delivered:
A new marketing strategy
Including a customer-led content and social media plan designed to engage both clients and prospects.
New creative identity
Refreshed the brand’s visual identity to better reflect its positioning and personality.
New website launch
Designed, developed, and launched a fresh, user-focused online presence.
Marketing automation implementation
Launched a new platform and executed campaigns across all service lines to improve targeting and lead nurture.
Vendor management
Took ownership of SEO and PPC agency relationships, ensuring alignment and performance.
Covid-19 response hub
Created a digital support centre for clients, offering timely guidance during a critical period.
Connor Conversations podcast
Developed and launched a branded podcast series to share thought leadership and client insights.
Monthly webinar programme
Built a consistent online events calendar to engage key audiences and share timely expertise.
Sales enablement content
Produced a suite of new sales materials aligned to the buyer journey.
Performance tracking and analysis
Introduced end-to-end reporting and analytics to track ROI, optimise spend, and guide future strategy.
THE IMPACT
Through our time working with Connor, we delivered measurable improvements across all key areas:
- 46% increase in average monthly website traffic
- 33% increase in monthly organic traffic
- 287% increase in monthly traffic from social media
- 36% increase in monthly inbound leads
Reduced overall marketing spend by streamlining activities and reallocating budget to high-performing channels
More than just performance metrics, our work transformed marketing into a core function within the business, strategically aligned, commercially focused, and built to scale.
In 2022, Connor was acquired by NFP and in late 2024 the company was fully rebranded to NFP. Our partnership continues with NFP and we love supporting this values driven organisation.
