CASE STUDY
Laying the foundation for scalable growth during a pivotal transition
In 2024, Huler, a fast-scaling SaaS business in the HR technology space, needed interim marketing support during a critical transition. Their Marketing Manager was going on maternity leave, and the team needed experienced cover to work closely with their Chief Revenue Officer, keep momentum, provide strategic clarity, and help support the next phase of growth.
The business was targeting a highly specific market of CHROs and HRDs across multiple sectors, with ambitious ARR targets and a growing suite of digital products.
Rather than risk a slowdown or diluted focus, Huler brought us in to take the reins.
OUR APPROACH
We stepped in as Huler’s outsourced marketing function, bringing immediate leadership and executional support. Our founder worked closely with the Chief Revenue Officer to stabilise delivery, introduce structure, and build a roadmap for lead generation.
Here’s how we supported them:
Marketing leadership continuity
Provided strategic cover for the Marketing Manager during maternity leave, ensuring no disruption in marketing operations or campaign delivery.
HubSpot executive dashboard
Designed and implemented a custom executive dashboard in HubSpot, enabling real-time visibility into marketing and sales performance across campaigns, channels, and pipeline stages.
Full-funnel content strategy
Designed content journeys targeting CHROs and HRDs, including whitepapers, webinars, videos, ScoreApp tools, and email nurture sequences.
Repurposable content assets
Introduced evergreen content frameworks designed for longevity and multi-channel use, including white papers, blogs, checklists and social posts.
Product launch campaigns
Planned and executed successful go-to-market launches for Learn and Journal, aligning messaging, creative, and channel strategy.
Kudos awareness campaign
Delivered a creative brand campaign for Kudos, linking product messaging with the 2024 Olympic Games and running a social media series giving public ‘kudos’ to standout athletes, driving both reach and product interest.
Quarterly webinar programme
Conceptualised and launched a webinar series tied to quarterly campaign themes, designed to deepen engagement, capture leads, and demonstrate subject matter expertise in key use cases.
Event marketing
Supported Huler’s presence at Learning Technologies (Excel, London) and UNLEASH America, creating pre-event visibility, at-event collateral, and post-event follow-up workflows.
Always-on delivery
Managed ongoing social media activity across all platforms — ensuring a consistent, engaging brand presence for target audiences.
THE IMPACT
During our engagement, we helped Huler:
- Establish a strategic marketing rhythm, including evergreen content and quarterly use-case campaigns designed for scale
- Increase average monthly MQLs by 68% through better targeting, stronger creative, and a clearer user journey
By bridging the gap between strategy and delivery, we ensured the team didn’t lose pace – and instead, gained a stronger foundation for long-term growth.
