PRE-RECORDED WEBINAR: The Future of Search – SEO, AI and Visibility in Professional Services
Search is changing faster than at any point in the last two decades.
AI Overviews, ChatGPT, Gemini, Perplexity and conversational search are fundamentally reshaping how people discover information, evaluate providers and engage with brands online.
But what does this actually mean for professional services marketers?
In this webinar, we’ll be joined by Senior SEO Consultant Michael Payne to unpack the findings from his report, The State of Search, and explore how firms can adapt their search strategies in an increasingly AI-driven world.
Together, we discuss:
- Why AI is augmenting search rather than replacing it
- How Google’s AI Overviews are changing visibility and click-through behaviour
- What the rise of conversational search means for SEO and content strategy
- Why attribution and reporting are becoming more difficult
- The overlap between traditional SEO and AI search optimisation
- How professional services firms can improve visibility across both Google and generative AI platforms
- What marketers should prioritise now to remain discoverable in the future
The session will also explore the growing importance of authority, expertise, structured content and audience-first thinking in a landscape where users increasingly receive answers directly from AI rather than clicking through to websites.
Whether you lead SEO, content, digital marketing or broader business development strategy, this session will help you understand what the future of search means for your firm – and where to focus next.