How the best professional services firms are using social media
Social media has become a buzz-phrase that regularly occupies headlines. In 2018, it’s used just as much for marketing as it is for keeping friends connected. ... Read More
2018
Marketing Metrics That Matter to Your Leadership Team
What does the phrase ‘marketing metrics’ mean to you? To many people, marketing metrics are about how many followers you have, how many times your marketing ... Read More
What is an MQL and why are they important?
What does the phrase ‘marketing metrics’ mean to you? To many people, marketing metrics are about how many followers you have, how many times your marketing ... Read More
The importance of account-based marketing for a professional services firm
In their 2017 benchmarking survey, ITSMA found that, “87% of marketers implementing ABM say that it provides higher ROI than any other type of marketing. Similarly, ... Read More