Marketing Metrics That Matter to Your Leadership Team
What does the phrase ‘marketing metrics’ mean to you? To many people, marketing metrics are about how many followers you have, how many times your marketing ... Read More
Michael Gegg
What is an MQL and why are they important?
What does the phrase ‘marketing metrics’ mean to you? To many people, marketing metrics are about how many followers you have, how many times your marketing ... Read More
The importance of account-based marketing for a professional services firm
In their 2017 benchmarking survey, ITSMA found that, “87% of marketers implementing ABM say that it provides higher ROI than any other type of marketing. Similarly, ... Read More
Emerging Marketing
Why are so many multinational firms getting their marketing strategies so wrong when it comes to emerging markets? I remember my first business trip to China. ... Read More