CASE STUDY
Building brand visibility and thought leadership in a specialist market
Miad Healthcare delivers specialist training and development for doctors and healthcare professionals across the UK. Operating in a highly regulated and niche environment, they needed a trusted marketing partner who could deliver consistent, relevant content while understanding the sensitivities of the healthcare sector.
We partnered with Miad from 2017 to 2025 — supporting them through a period of significant growth, up until their acquisition by the TTC Group.
OUR APPROACH
As Miad’s long-term outsourced marketing function, we provided both strategic input and day-to-day content delivery, ensuring their expertise was consistently visible and their brand stayed front of mind for clients and partners.
Our support included:
Content strategy and creation
Developed and maintained a clear content strategy, producing regular blogs and articles to demonstrate Miad’s leadership in healthcare training and support SEO visibility.
Social media management
Managed Miad’s social presence from 2017 to 2025 – sharing timely updates, promoting training workshops, and amplifying insights from across the organisation.
Video content production
Created engaging, interview-led videos featuring doctors and Miad trainers – offering an authentic, human lens on their services and impact.
Workshop and campaign promotion
Supported marketing efforts around new courses, events, and service offerings – driving attendance and reinforcing Miad’s role as a trusted partner in medical education.
THE IMPACT
Built a consistent and trusted brand presence across digital channels for eight consecutive years
Strengthened thought leadership through expert-led content, video, and educational campaigns
Supported workshop and service growth through targeted promotion and always-on social activity
Created a library of valuable multimedia assets used across channels and client communications
Our long-term partnership supported Miad’s growth and reputation in the healthcare sector – and only concluded following their acquisition by the TTC Group in 2025.
ONGOING WORK
Although our retained work with Miad formally concluded, we’ve since been engaged by TTC Group’s internal marketing team for ad-hoc project work, continuing our relationship and bringing our healthcare experience into new strategic initiatives.
