Why Email newsletters are more important than ever
Oh, the email newsletter. That ‘task’ which always falls to the bottom of your marketing priorities. And the email that many regard as ‘pointless’. In this ... Read More
Email marketing
Why Personas?
How well do you know your target market? Most people think they know who their audience is; however, with 60-70% of B2B marketers admitting that they ... Read More
List management – quality over quantity
Email use will top 3 billion users by 2020, yet successful email marketing isn’t just about the quantity of contacts you have stored in your database. ... Read More
7 tips for successful marketing automation
“It’s possible to automate your marketing, really?” Well, you can automate most things today, can’t you? Whether your challenge is upping conversion, improving customer experience or ... Read More