At PSM, we understand the value of generating high-quality leads. Without them, you won’t win new clients and your revenue won’t grow. But, how many new clients do you need to win to grow your business effectively?

In Professional Services, the answer is always the same. Not as many as you think. And it’s this answer that informs our approach to how we are helping our clients acquire, grow, and retain their customers.

For us, there are two critical measures. What conversations are you creating and what leads are you converting?

We’re often asked what the most effective growth marketing strategies are. The truth is, there isn’t a silver bullet.

Like most effective campaigns, you must cover all bases. From emails, to search to paid campaigns, to webinars, to gated content, and everything in between. The key is to make sure that your growth marketing activity recognises the seven stages of the client-decision making journey and the precise needs of your Ideal Client Profile (ICP).