AI may be transforming marketing, but audiences still connect with brands that feel human.
In this webinar, we’re joined by Visha Kudhail, former marketing leader at Google, YouTube, Pinterest and Square, to explore how professional services marketers can balance technology, data and automation with the creativity, empathy and audience-first thinking that truly drives impact.
Drawing on the themes from her new book, Authentic Marketing, Visha shares practical insight on how modern marketers can build campaigns that not only perform, but resonate.
We discuss:
- Why authenticity matters more than ever in an AI-driven marketing world
- How to combine data-driven insight with human creativity
- The role audience-first thinking plays in stronger marketing outcomes
- Building trust and emotional connection in digital channels
- Balancing automation with emotional intelligence and brand voice
- What meaningful marketing ROI actually looks like today
Using examples from a variety of brands, this session will explore how marketers can create campaigns that stay commercially effective without losing their human edge.
This webinar is ideal for mid-to-senior level professional services marketers looking to strengthen audience connection, sharpen strategic thinking and navigate the growing tension between automation and authenticity.
