In this episode of our ‘From Ink to Impact’ webinar series we spoke to Fab Giovanetti, award-winning author, entrepreneur, and CEO of Alt Marketing School, as we dived into her book: The Customer-Driven Marketing Handbook.
Fab offers a fresh, practical take on how to create strategies that don’t just attract attention, but actually connect and convert.
This recording is perfect for professional services marketers looking to:
- Build strategies based on genuine client relationships
- Refresh outdated plans for today’s fast-moving landscape
- Understand loyalty, advocacy and consumer psychology
- Develop meaningful metrics to measure success in 2026 and beyond
Whether you’re crafting your 2026 plan from scratch or fine-tuning existing strategies, this conversation will help you shift from reactive to relationship-first marketing, without the overwhelm.