Watch the first webinar in our new ‘From Ink to Impact’ series, where we’ll be chatting with authors about the big trends shaping professional services marketing today.
To kick things off, we were joined by Areej AbuAli, author of the new book Community Building for Marketers and founder of the global Women in Tech SEO community, to explore community building – one of the most powerful (and often underused) strategies for fostering client loyalty, engagement, and growth.
Areej shared real-world insights on how leading brands like HubSpot and Buffer have successfully built thriving communities – and how you can too.
We also explored:
- Why community building is critical for professional services firms
- The strategies that the best brands use to cultivate and grow their communities
- How to start (or revive) your own community and define its success
So, whether you’re just getting started or looking to take your community to the next level, this webinar will have actionable insights to help you turn your clients into engaged brand advocates.