Watch the second webinar in our new ‘From Ink to Impact’ series, where we’ll be chatting with authors about the big trends shaping professional services marketing today.
In this session we were joined by Ashley Faus – Head of Lifecycle Marketing, Portfolio at Atlassian and author of the new book Human-Centered Marketing.
As AI transforms the marketing landscape, Ashley shows us how to bring the human back to the heart of your strategy – building trust, real connection, and stronger performance.
We discuss:
- How to go beyond social “conversations” and cultivate real community and thought leadership
- Actionable frameworks for mid-to-senior marketers in professional services firms
- How you map an audience journey that behaves like a playground instead of a linear funnel