The martech landscape is crowded. Platforms, tools and promises everywhere. But is all this tech actually driving better results, or just adding complexity?
In this From Ink to Impact webinar, we were joined by Dr Ediz Edip Akçay, Senior Lecturer in Digital Marketing at Bournemouth University, and author of the new book, Marketing Technology: Integrating Martech for Transformational Marketing, to explore what it really means to make martech work.
We discuss:
- How to connect your marketing tech stack to real strategic outcomes
- Where martech adds value, and where it doesn’t
- Why integration and measurement matter more than shiny new tools
- What ethical, human-centred martech looks like in the age of AI
- How professional services marketers can use technology to deepen trust and deliver impact
Watch this session that’s been designed to help marketers move from martech noise to impact.