In this episode of our ‘From Ink to Impact’ webinar series we spoke to Caroline Florence, expert trainer, coach, and author of the book: Data Storytelling in Marketing – How to Tell Persuasive Stories Through Data.
In this session we explored why data storytelling is fast becoming an essential skill for professional services marketers – and how you can master it to truly connect with clients and stakeholders.
Caroline shared practical insights from her work and offered advice for marketers looking to bridge the gap between raw data and compelling narrative.
Whether you’re a data enthusiast, a sceptic, or somewhere in between, this session will help you:
- Cut through data overload and identify what really matters
- Build evidence-based stories that persuade and inspire
- Communicate insights in ways that truly resonate with stakeholders