In this webinar we’re joined by Julie Atherton, founder of social media advisory and marketing consultancy Small Wonder and author of the new edition of Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement, published by Kogan Page Marketing Insights.
Drawing on 30 years of experience working with organisations including Nissan, ITV, Deloitte Digital, ASOS and St John Ambulance, Julie joined us to explore how professional services marketers can move beyond posting for the sake of posting and make social a more strategic contributor to visibility, reputation and growth.
We discussed:
➡️ What a successful social media strategy looks like in 2026 and beyond
➡️ How LinkedIn is evolving and what this means for professional services marketers
➡️ How social platforms are becoming increasingly important for search and discovery
➡️ How to avoid the growing “sea of sameness” as AI makes content easier than ever to produce
➡️ What the best organisations are doing differently on social
➡️ The growing importance of communities, influencers and employee and executive voices
➡️ How to choose the right channels rather than trying to be everywhere
➡️ And how to connect social media activity to meaningful commercial outcomes
We also look ahead at where social media is heading and the skills marketing teams will need as the boundaries between social, search, content, AI and brand continue to blur.
You can buy a copy of Julie’s book here… use the code KOGANPAGE25 to get 25% off.
During the webinar, Julie references a number of templates and frameworks, you can access links to them here.
