CASE STUDY
Elevating the social voice of senior Executives
Aon’s Human Capital Solutions and Healthcare divisions are home to some of the firm’s most senior and globally influential leaders. These individuals shape industry conversations around workforce transformation, wellbeing, and the future of healthcare, but their personal visibility on social channels wasn’t aligned with their real-world impact.
Aon recognised an opportunity to amplify its collective thought leadership by elevating the personal brands of its most senior experts — not through ad hoc activity, but through a strategic, consistent executive social programme.
OUR APPROACH
Through our sister agency The Social C-Suite, we partnered with Aon to deliver a tailored executive social programme for 27 senior leaders, including:
- The Executive Chair of Talent
- The Global CEO of Aon’s Healthcare practice
- The Global Head of Wellbeing
Each leader was supported through a high-touch, personalised approach that balanced strategic positioning with practical delivery.
Our work included:
LinkedIn profile optimisation
Audit and refresh of each executive’s profile to ensure positioning, tone, and branding reflected their expertise and seniority.
1:1 coaching programmes
Delivered coaching sessions for each leader, helping them build confidence, define their voice, and understand how to leverage LinkedIn as a leadership platform.
Monthly strategic content planning
Held regular planning sessions to align each leader’s content to their goals, industry themes, and internal business priorities.
Ghostwritten content creation
Crafted bespoke posts, articles, and thought leadership content in each individual’s voice – ensuring authenticity, clarity, and consistency.
THE IMPACT
Significant increases in impressions and engagement across all participating leaders, many seeing engagement rates multiply within weeks
Notable improvements in personal brand visibility, with several executives gaining speaking invitations, press interest, and internal recognition as a direct result of their social content
Stronger alignment between personal and corporate brand, reinforcing Aon’s position as a people-first, insight-led organisation through its most visible voices
Repeatable content cadence and planning process now embedded within multiple practice areas
This programme not only amplified Aon’s leadership team, it helped unlock conversations, relationships, and opportunities that only strong personal brands can drive.
