Case Study – NFP

NFP’s People & Talent division wanted to do more than show up at events. They wanted to own the room.

With a growing client base and a reputation for delivering impactful coaching, career transition, and talent advisory services, NFP needed a strategic in-person event approach, one that would deepen relationships, attract new prospects, and elevate their presence in the competitive HR consulting space.

The challenge wasn’t simply organising events, it was ensuring they were relevant, purposeful, and aligned to the real challenges facing today’s HR leaders.

We worked alongside the People & Talent team to design and deliver a comprehensive in-person event strategy. This included both owned roundtables and high-profile third-party industry events.

Here’s how we delivered:

Quarterly Roundtable Series for HR Leaders

Developed and launched a series of intimate, fully-booked roundtables targeting senior HR decision-makers

Each session focused on timely and pressing topics for 2025, including:

• Hybrid working
• Line manager development
• Skills-based hiring
• Workforce resilience

Designed the content and format to spark high-value peer discussion, and positioned each roundtable as a thought leadership platform for NFP

Used each event to nurture new prospects and deepen relationships with existing clients, driving ongoing commercial conversations

CIPD Festival of Work – Stand Strategy & Lead Generation

Led the strategic planning and on-stand activation for NFP at the CIPD Festival of Work

Developed the stand’s central theme: “What’s Your Biggest HR Headache?” — a creative hook to spark curiosity and meaningful conversations

Designed a custom ScoreApp assessment tool, which dynamically adapted questions based on the visitor’s seniority – providing tailored insights and an instant report to their inbox

Created a full campaign plan for pre-event, during, and post-event engagement

Result: Over 90 qualified leads captured during the event, each with personalised data to support meaningful follow-up

CIPD Conferences – Change Management & Recruitment & Retention

Managed NFP’s end-to-end presence at both flagship conferences

At the Change Management Conference, we built a Change Readiness Assessment for delegates to complete live, offering them an instant personalised report and insights

Designed all content, supporting materials, and follow-up workflows to maximise conversion and extend the value of each delegate interaction

Helped position NFP as a credible and visible player in the HR transformation and talent advisory space

Multiple follow-up opportunities converted into client conversations

90+ qualified leads generated from a single third-party event using interactive stand experiences

Increased brand visibility across NFP’s core HR audience through high-quality conference activations

Established a repeatable event strategy – combining creativity, lead capture, and relationship building into every stage of the event lifecycle

This wasn’t just event attendance. It was strategic presence, supported by smart campaigns, meaningful interactions, and a clear commercial return.