Perhaps we’re asking the wrong question about AI and Search
Is SEO dead? No, it’s not. Yes, AI Overviews now answer many questions before we ever click a website. Yes, ChatGPT, Claude, Gemini and Perplexity are ... Read More
The hidden cost of defending marketing instead of leading it
Marketing leaders are under enormous pressure right now. Boards quite rightly want commercial clarity. CFOs want measurable impact. Partners want reassurance that investment is translating into ... Read More
Why content feels harder now
Content has never been easier to produce – we can just throw some prompts into ChatGPT, Claude or Co-Pilot, out spurts a blog. And yet, it’s ... Read More
Are you showing up in the source AI draws from?
Buyers may never visit your website again. Yes, that line is a little dramatic. Okay, maybe it’s a bit too dramatic. However, increasingly, buyers are shifting ... Read More