DEEPEN ENGAGEMENT IN YOUR TARGET ACCOUNTS: A practical guide to Account-Based Marketing

Not only does ABM outperform other marketing initiatives in terms of ROI – there’s credible evidence to suggest that buyers expect a personalised approach from companies that want to sell to them. And most crucially of all, organisations that can nail the relationship between sales and marketing that sits at the heart of ABM can unlock MUCH more revenue. So why isn’t everyone doing it?

Our research report ‘Standing out in a crowded market’ revealed four key challenges that professional services firms are experiencing:

• Generating enough qualified leads
• Developing a content strategy
• Hitting people with the right message
• Predicting and hitting on the right trends

In this guide, we outline five steps to get you started with ABM and that should help you to overcome these challenges.

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